We ask you about the platforms you publish on and how you use them. We generate a Platform Profile that teaches any AI the real rules of each one—adaptation patterns, promotion strategies, and the platform-specific behaviors that determine whether your content performs or disappears.
LinkedIn. Twitter/X. Facebook. Reddit. Select the platforms where you actually publish content. We don't waste your time on platforms you don't use, and we don't give you generic advice that tries to cover everything.
Each platform has its own section in your final profile—its own adaptation rules, its own structural patterns, and (where applicable) its own promotion strategies.
For each platform you select, we ask a focused set of questions:
Building authority? Growing audience? Driving traffic to a blog, podcast, or newsletter? Selling directly? The answer changes everything about how content should be shaped.
Long-form thought leadership? Quick takes? Threads? Repurposed podcast clips? The formats you use determine which adaptation rules matter most.
If you write a blog post and want to drive LinkedIn traffic to it, that's a fundamentally different task than writing native LinkedIn content. We need to know which mode you'll actually use.
Do you respond to every comment? Post and move on? Engage in other people's threads? Platform algorithms reward different behaviors, and your profile needs to account for yours.
These aren't personality questions. They're strategy questions. The answers determine which rules, patterns, and strategies get encoded into your profile.
Your Platform Profile arrives as a single markdown document organized by platform. Each platform section contains:
How people scan content on this platform. What stops the scroll. The first-line conventions that earn attention instead of losing it. These differ dramatically between platforms.
Paragraph density, line breaks, section length, visual rhythm. Each platform has formatting patterns that the algorithm and the audience both reward.
Not "keep it under 280 characters." Real guidance on where the sweet spots are for each content type on each platform, and why going longer sometimes outperforms going shorter.
What works as a call to action on each platform. LinkedIn rewards conversation prompts. Twitter rewards retweets. Reddit rewards nothing—any whiff of self-promotion gets buried.
Same voice, different register. Your Voice Profile handles who you sound like. Your Platform Profile handles how that voice adjusts its posture for each room it walks into.
Instead of "check out my new post," your AI learns to deliver genuine value and leave one question unanswered—one tension unresolved—that the original content addresses.
The specific structural patterns that create wanting. How to give enough insight to establish credibility but withhold enough to create pull. Different on every platform.
The promotion doesn't look like promotion. It looks like content. The link earns its place because the platform-native piece was good enough to stand alone.
Where links survive and where they get throttled. When to put the link in the post, when to put it in the comments, when to avoid it entirely and let curiosity do the work.
Reddit is adaptation only. No promotion strategies are generated for Reddit. The community penalizes self-promotion aggressively, and your profile respects that boundary.
Once your Platform Profile is loaded into your AI tool, the workflow is this:
"Using my platform profile, adapt this for LinkedIn."
Your AI takes your finished content and reshapes it for the target platform. Not reformatted. Rethought. The hook changes. The structure changes. The CTA changes. The content stays yours.
"Create a promotion post for Twitter that drives traffic to this blog post."
Your AI picks the right promotion strategy, creates a native piece that delivers standalone value, and builds in the curiosity gap that drives clicks without looking like an ad.
"Adapt this for LinkedIn, then create a promotion version for Twitter."
Different platforms, different purposes, one command. Your AI handles the strategy. You approve the output.
Your Platform Profile is powerful on its own. It's more powerful when your AI also has:
So adapted content sounds like you on every platform, not just structurally correct but tonally accurate.
So the adaptation targets the right micro-segment for each platform, because your LinkedIn audience and your Reddit audience probably aren't the same people.
So the original content was strategically sound before it ever gets adapted or promoted.
The full stack: create content with the right strategy, in your voice, for a specific audience, then distribute it across every platform with platform-native intelligence. That's the system.
Your content was built to perform. Now let it perform everywhere.